Some customers consistently place high-value orders but are invisible without a flag. Knowing a customer's average spend helps tailor the fulfilment experience and upsell strategy.
OrderBadger can automatically identify customers with a high average order value.
Stores selling products across a wide price range - fashion, electronics, homeware, and B2B stores where average order value is a key performance indicator.
How it works
Adds a High AOV badge to orders from registered customers whose average value across all previous paid orders exceeds £75. This highlights consistently high-spending buyers at a glance.
Prioritise these orders for quality packaging and fast dispatch. Consider offering exclusive product bundles or loyalty rewards to maintain their high spending pattern.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Try lowering '£75' to '£50' to catch mid-range spenders who might benefit from a premium experience, or raise it to '£100' if £75 is too common in your store.
- Switch from 'above £75' to 'above £150' if you only want to highlight truly premium customers.
- Add 'and customer has 3 or more previous paid orders' to combine high AOV with loyalty, filtering out one-off big spenders. Customer's average order value is above £75 and customer has 3 or more previous paid orders
- Add 'and order total is over £100' so the badge only appears on orders where the current spend also reflects their high-value pattern. Customer's average order value is above £75 and order total is over £100
Badge preview
When this rule matches
When this rule does not match
Good to know
- Guest checkouts and first-time buyers are excluded - average order value requires at least one prior paid order.
- The average is calculated across all previous paid orders, not just recent ones. A historically high spender who now places small orders may still trigger the badge.
- The £75 threshold is fixed in the rule text. Edit the rule to change the amount.
Frequently asked questions
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Does this badge appear for a first-time customer placing a large order?No. Average order value requires at least one previous paid order. A first-time buyer has no history, so average_paid_order_value is null and the rule will not trigger.
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If a customer's AOV was high historically but their recent orders are small, will the badge still show?Yes. The average is calculated across all previous paid orders, not just recent ones. A customer with a historically high AOV will continue to trigger the badge until their overall average drops below the threshold.
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Does the £75 threshold include or exclude VAT?The threshold is compared against the order total as recorded by WooCommerce. Whether that includes VAT depends on your store's tax display settings - check your WooCommerce tax configuration to be sure.
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Will the badge persist even after the customer starts placing smaller orders?Yes. The average is calculated across all historical paid orders, not just recent ones. Smaller recent orders will gradually lower the average, but the badge only disappears once their overall AOV drops below £75.
Related rules
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