When a lapsed customer comes back to repurchase a familiar product at a discount, it signals re-engagement. Without flagging this, the order is processed like any other and the win-back opportunity is missed.
OrderBadger can detect when a lapsed customer returns to repurchase a discounted favourite.
Subscription and consumable brands, stores running win-back campaigns, and any shop that wants to recognise returning customers.
How it works
Combines three conditions: the customer must have been inactive for over 60 days, at least one item must have been purchased before, and that same item must be discounted by more than 15%. All three must be true on the same line item.
Consider a personalised thank-you note acknowledging their return. This is a strong re-engagement signal worth nurturing.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Shorten '60 days' to '45 days' if your repurchase cycle is fast and even a 6-week gap counts as lapsed.
- Raise '15%' to '25%' if you only want to flag deeper discounts that clearly indicate a targeted win-back offer rather than routine sales.
- Lower '15%' to '10%' to catch smaller promotional discounts that might still signal a win-back campaign brought the customer back.
- Add 'and order total is over £30' to skip trivially small repurchases that are unlikely to indicate meaningful re-engagement. …ously purchased, at a discount of more than 15% on that item and order total is over £30
- Remove 'at a discount of more than 15% on that item' if you want to flag all lapsed customers repurchasing a favourite, regardless of whether a discount was involved.
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When this rule matches
When this rule does not match
Workflow
This rule includes workflow features that help your team act on flagged orders.
Good to know
- Guest checkouts are excluded.
- The discount and lapsed thresholds are fixed in the rule text.
- The product repurchase check uses exact product ID matching - it does not match similar products.
Frequently asked questions
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Do all three conditions need to be true on the same line item?The lapsed condition (60+ days) applies to the customer overall, while the repurchase and discount conditions must both be true on the same line item.
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If the customer is buying a new product at a discount but also a repeat product at full price, will it trigger?No. The same line item must be both a previous purchase and discounted by more than 15%. A new discounted product or a full-price repeat product alone will not satisfy the rule. You can adjust the discount percentage in the rule text.
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Why is the discount threshold set at 15% instead of a higher value?A 15% discount is common in win-back campaigns and promotional emails. It captures the typical range of discounts used to lure customers back without flagging trivial price adjustments. Edit the rule text to change it.
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