Why is the window 350 to 380 days instead of exactly 365?

Customers rarely order on the exact anniversary date. The 30-day window ensures the badge fires on the first order they place near their one-year mark, rather than requiring a precisely timed purchase.

Will the badge fire for the customer's second anniversary as well?

No. This rule only targets the 350-380 day range. To celebrate the second anniversary, duplicate the rule with a window of 715-745 days.

What if the customer registered a year ago but only started buying recently?

The rule checks both account age and previous paid order count. A dormant account that recently became active will qualify if it is within the anniversary window and has 3 or more paid orders - though this represents a recently reactivated customer rather than a steadily loyal one.

Can I combine this with a loyalty tier or spend-based condition?

Yes. Add conditions like 'and prior gross spend is over £500' to only celebrate anniversary milestones for high-spending loyal customers, creating a tiered recognition approach.

How to celebrate customer anniversaries in WooCommerce | Anniversary rule

The problem

A customer's first anniversary is a powerful retention moment. Acknowledging it builds emotional loyalty and reduces churn. Without a flag, these anniversary orders pass through unnoticed and the milestone goes uncelebrated - a missed opportunity to deepen the relationship.

The solution

OrderBadger can automatically identify orders placed near a customer's one-year account anniversary, so your team can celebrate the milestone.

Who this is for

Brands and retailers focused on long-term customer relationships - subscription services, lifestyle brands, premium DTC stores, and any business where customer loyalty anniversaries are a natural touchpoint for engagement and reward.

At a glance

Account age between 350 and 380 days Requires 3+ previous paid orders 30-day window around one-year mark Routes to inbox for celebration action Badge: Anniversary (purple, info)

People also search for

WooCommerce flag loyal customer one-year anniversary orders how to recognise customer milestones automatically in WooCommerce celebrate account anniversary with reward in WooCommerce WooCommerce loyalty milestone badge for anniversary customers detect first-year anniversary order from repeat customer WooCommerce

How it works

Checks three conditions: the customer's account must be between 350 and 380 days old (a 30-day window around the one-year mark), and they must have 3 or more previous paid orders. The order count condition ensures the badge only fires for genuinely active customers, not dormant accounts that happen to be a year old.

Include a handwritten thank-you card, a small free gift, or an exclusive anniversary discount code with the shipment. Consider sending a dedicated anniversary email acknowledging their loyalty. This is an ideal moment to invite the customer to a loyalty programme or VIP tier.

Rule template

Plain English rule Customer account age is more than 350 days and customer account age is less than 380 days and customer has 3 or more previous paid orders

Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.

Make it yours

Adjust thresholds

Narrow the window to 'more than 360 days and less than 370 days' for a tighter 10-day window closer to the exact anniversary.
Widen the window to 'more than 335 days and less than 400 days' if you want a broader net that catches customers who order slightly before or after their anniversary.
Raise '3 or more previous paid orders' to '5 or more' to focus on your most loyal anniversary customers.

Add or remove conditions

Add 'and order total is over £50' to only celebrate anniversary orders above a minimum value, ensuring the gesture is proportionate. …han 380 days and customer has 3 or more previous paid orders and order total is over £50
Add 'and customer has 0 previous refunds' to reward loyal customers with a clean track record - no returns, just consistent purchases. …han 380 days and customer has 3 or more previous paid orders and customer has 0 previous refunds

Badge preview

Default: Anniversary

When this rule matches

Account 365 Days Loyal Customer

Previous paid orders: 5 | Guest: no

Account is 365 days old (between 350 and 380) and customer has 5 previous paid orders (3 or more) - all conditions met at the anniversary sweet spot.

Account 351 Days 3 Orders

Previous paid orders: 3 | Guest: no

Account is 351 days old (just over £350) with exactly 3 previous paid orders - passes at the lower boundary of both the age window and order count.

When this rule does not match

Account Exactly 350 Days Boundary

Previous paid orders: 6 | Guest: no

Account is exactly 350 days old - does not satisfy 'more than 350 days', even though the customer has enough paid orders.

Account Exactly 380 Days Boundary

Previous paid orders: 4 | Guest: no

Account is exactly 380 days old - does not satisfy 'less than 380 days'. The anniversary window has closed.

Anniversary Window But Only 2 Orders

Previous paid orders: 2 | Guest: no

Account age is 360 days (within the window) but customer has only 2 previous paid orders - below the 3-order threshold for loyal customer status.

Workflow

This rule includes workflow features that help your team act on flagged orders.

Inbox

Yes

Good to know

Guest checkouts are excluded - account age tracking requires a registered customer account.
The 350-380 day window is approximate and may not align exactly with the calendar anniversary date, depending on when the customer typically orders.
The badge fires once per order within the window. A customer placing multiple orders during the 30-day window will see the badge on each one.
Account age is measured from registration date, not from the first purchase date.

Frequently asked questions

Why is the window 350 to 380 days instead of exactly 365?

Customers rarely order on the exact anniversary date. The 30-day window ensures the badge fires on the first order they place near their one-year mark, rather than requiring a precisely timed purchase.
Will the badge fire for the customer's second anniversary as well?

No. This rule only targets the 350-380 day range. To celebrate the second anniversary, duplicate the rule with a window of 715-745 days.
What if the customer registered a year ago but only started buying recently?

The rule checks both account age and previous paid order count. A dormant account that recently became active will qualify if it is within the anniversary window and has 3 or more paid orders - though this represents a recently reactivated customer rather than a steadily loyal one.
Can I combine this with a loyalty tier or spend-based condition?

Yes. Add conditions like 'and prior gross spend is over £500' to only celebrate anniversary milestones for high-spending loyal customers, creating a tiered recognition approach.

How to celebrate customer anniversaries in WooCommerce