When a VIP customer tries something new at a discount, it signals they are exploring your catalogue. Without visibility, this cross-sell opportunity is lost in the regular order flow.
OrderBadger can combine lifetime spend, first-time product purchase, and item discount into a single rule.
Stores with broad catalogues and loyal customer bases - especially those running promotions to encourage category exploration.
How it works
Flags orders where a high-spend customer (over £150 lifetime) is buying a product for the first time with a discount of more than 20%. All three conditions must be true on the same line item.
Consider a follow-up email asking how they liked the new product. This is a natural upsell and cross-sell moment.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Try lowering '£150' to '£75' if your store has a lower average order value and you want to include more customers in the VIP tier.
- Reduce 'more than 20%' to 'more than 10%' to capture customers trying new products with even modest discounts.
- Raise '£150' to '£300' if you only want to flag this for your highest-spend customers.
- Add 'and order total is over £50' to ensure the current order itself is substantial, not just a tiny trial purchase. …r the first time, with that item discounted by more than 20% and order total is over £50
- Remove 'with that item discounted by more than 20%' if you want to catch any VIP customer trying a new product, regardless of whether it is on sale.
Badge preview
When this rule matches
When this rule does not match
Workflow
This rule includes workflow features that help your team act on flagged orders.
Good to know
- Guest checkouts are excluded.
- The spend threshold (£150) and discount threshold (20%) are fixed in the rule text.
- First-time purchase is based on exact product ID, not product similarity.
Frequently asked questions
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Does this rule fire if the customer is a guest?No. Guest checkouts have no spend history, so they cannot meet the £150 lifetime spend threshold. Only registered customers qualify.
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What counts as a 'first-time purchase' - the exact product or the product category?It matches the exact product ID. If the customer has bought the same product before (even a different variation), it is not considered first-time. Category-level novelty is not checked.
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Can I change the £150 spend or 20% discount thresholds?Yes, but you need to edit the rule text and recompile. Both thresholds are written directly into the natural-language rule definition.
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If the order has multiple new discounted items, does the badge appear more than once?No. The badge is applied once per order as long as at least one line item meets both the first-time and discount conditions.
Related rules
Try this rule in your store
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