Your highest-spending customers are irreplaceable. When one returns after months of silence with a substantial order, it is a make-or-break moment for retention. Without a flag, the order is processed routinely and the opportunity to roll out the red carpet is lost - potentially for good.
OrderBadger can identify your highest-spending customers returning after a long absence and flag them for VIP treatment.
Any store with high-value repeat customers - luxury, premium DTC, specialist retailers, and B2B suppliers where a small number of customers drive a disproportionate share of revenue.
How it works
Checks three conditions: the customer must be returning after 180+ days of dormancy, their total lifetime spend must exceed £1000, and the current order total must be over £150. When all three are true, the order is badged and routed to the inbox.
Treat this as a VIP moment. Consider priority fulfilment, premium packaging, a personal thank-you note from the founder or account manager, and a loyalty offer to encourage continued re-engagement. Add the customer to a VIP win-back email sequence.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Lower 'over £1000' lifetime spend to 'over £500' to catch returning mid-tier customers who are still worth the VIP treatment.
- Reduce 'over £150' order total to 'over £75' if a smaller reorder still signals genuine re-engagement for your product range.
- Change '180 days' to '90 days' if your purchase cycle is shorter and a 3-month absence already counts as dormant.
- Add 'and customer has 5 or more previous paid orders' to ensure the returning customer was a genuine repeat buyer, not someone who spent a lot in a single order. …er lifetime spend is over £1000 and order total is over £150 and customer has 5 or more previous paid orders
- Add 'and shipping is domestic' if your win-back campaign or personal note programme only applies to domestic customers. …er lifetime spend is over £1000 and order total is over £150 and shipping is domestic
Badge preview
When this rule matches
When this rule does not match
Workflow
This rule includes workflow features that help your team act on flagged orders.
Good to know
- Lifetime spend (prior_gross_paid_spend) is the cumulative total of all previous paid orders. It does not deduct refunds.
- The 180-day reactivation flag is pre-computed. The rule checks the flag rather than calculating days directly.
- Guest checkouts cannot trigger this rule because they have no customer history.
Frequently asked questions
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How is this different from the customer-reactivated-after-180d rule?The existing reactivation rule fires for any customer returning after 180 days regardless of spend. This rule adds two extra conditions - lifetime spend over £1000 and current order over £150 - to specifically identify your highest-value returning customers.
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Does lifetime spend include refunded orders?The prior_gross_paid_spend field tracks gross spend from paid orders. Refunded amounts are not deducted, so a customer with significant refunds may still qualify. Consider combining with the refund-history rule if this is a concern.
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Why require a minimum order total of £150 for the current order?The order total threshold ensures the customer is making a meaningful return purchase, not just a token order. A whale coming back with a 150+ order is re-engaging seriously and deserves the full VIP treatment.
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Can I lower the lifetime spend threshold for my store?Yes. Edit the rule text to change 1000 to a value that represents a high-value customer for your business and recompile.
Related rules
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