Is the 12-month window a rolling period or a calendar year?

It is a rolling 365-day window counted backward from the current order date, not a fixed calendar year. An order placed on 15 March looks back to 15 March of the previous year.

If a power buyer also triggers the loyal-customer-5-plus-orders badge, will both badges appear?

Yes. Each rule evaluates independently. A customer with 10+ orders in the past year will naturally also have 5+ lifetime orders, so both the Power Buyer and Repeat Customer badges will appear on their order.

Will this work for customers who sometimes check out as guests?

Only orders placed under a registered account are counted. If the same person checks out as a guest, those orders are not linked and will not contribute to their order count.

How to identify power buyers with frequent orders in WooCommerce | Power Buyer rule

The problem

Power buyers who order frequently throughout the year are your most valuable segment, but without a visual flag they blend in with occasional purchasers. Missing these customers means missing your best retention opportunities.

The solution

OrderBadger can automatically identify power buyers based on their order frequency over the last 12 months.

Who this is for

Stores with high-frequency repeat purchasers - consumables, office supplies, pet food, supplements, and any business where annual order volume is a key loyalty metric.

At a glance

Rolling 365-day window, not calendar year Threshold: 10 or more orders in period Registered customers only Badge: Power Buyer (teal) Category: customer intelligence

People also search for

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How it works

Adds a Power Buyer badge to orders from registered customers who have placed ten or more orders within the last 365 days. This highlights your most active annual buyers at a glance.

Treat power buyers as VIPs - offer exclusive discounts, early access to new products, or a dedicated support channel. Prioritise their orders for fast dispatch and premium packaging.

Rule template

Plain English rule Customer has placed 10 or more orders in the last 12 months

Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.

Make it yours

Adjust thresholds

Lower '10 or more orders' to '6 or more' to widen the power buyer net for stores with longer purchase cycles.
Raise '10 or more orders' to '20 or more' to reserve the badge for your truly extraordinary repeat buyers.

Add or remove conditions

Add 'and customer lifetime spend is over £500' to ensure power buyers are also high-value, not just high-frequency with small orders. Customer has placed 10 or more orders in the last 12 months and customer lifetime spend is over £500
Add 'and order total is over £50' to only show the badge on meaningful purchases, not every small reorder. Customer has placed 10 or more orders in the last 12 months and order total is over £50

Badge preview

Default: Power Buyer

When this rule matches

Customer 12 Orders Last 365d

Guest: no

Customer has placed 12 orders in the last 365 days, above the 10-order threshold.

Customer 10 Orders Boundary

Guest: no

Customer has placed exactly 10 orders in the last 365 days, meeting the threshold.

When this rule does not match

Customer 4 Orders Last 365d

Guest: no

Customer has placed only 4 orders in the last 365 days, below the 10-order threshold.

Guest Checkout Null Annual Orders

Guest: yes

Guest checkout has no customer account, so orders_last_365d is null and cannot satisfy the condition.

Good to know

Guest checkouts are excluded - annual order tracking requires a registered customer account.
The 365-day window is rolling, not calendar-year based. Orders exactly 365 days old are included.
The threshold is fixed at 10 orders in the rule text. Edit the rule to change the frequency requirement.

Frequently asked questions

Is the 12-month window a rolling period or a calendar year?

It is a rolling 365-day window counted backward from the current order date, not a fixed calendar year. An order placed on 15 March looks back to 15 March of the previous year.
If a power buyer also triggers the loyal-customer-5-plus-orders badge, will both badges appear?

Yes. Each rule evaluates independently. A customer with 10+ orders in the past year will naturally also have 5+ lifetime orders, so both the Power Buyer and Repeat Customer badges will appear on their order.
Will this work for customers who sometimes check out as guests?

Only orders placed under a registered account are counted. If the same person checks out as a guest, those orders are not linked and will not contribute to their order count.

How to identify power buyers with frequent orders in WooCommerce

How it works

Rule template

Make it yours

Badge preview

When this rule matches

When this rule does not match

Good to know

Frequently asked questions

Related rules

Try this rule in your store