Pet food is consumed on a predictable cycle. When a loyal customer who regularly buys pet food goes more than 35 days between orders, they may have switched to a competitor, forgotten to reorder, or changed feeding habits. Without a flag, this lapsed pattern goes unnoticed until the customer is lost entirely.
OrderBadger can detect when a regular pet food customer is overdue for their typical reorder cycle and flag the order for proactive outreach.
Pet supply retailers with a significant repeat-purchase customer base, especially those selling consumable pet food and treats who want to identify disrupted reorder patterns and intervene proactively.
How it works
Combines four conditions: the customer must have 2 or more previous paid orders, at least one item must have been purchased by this customer at least twice before, the customer must not have ordered in more than 35 days, and at least one item must be in the Pet Food category. When all are true, the badge appears in the inbox.
Include a personalised note acknowledging their return. Consider offering a subscription or auto-reorder option for their regular pet food items. If the gap was unusually long, check whether a price increase or stock issue may have caused the delay.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Change 'more than £35' to 'more than £45' if your bestselling bags are large-breed sizes that last longer than a month.
- Lower '2 or more previous paid orders' to '1 or more' to catch customers who are overdue after just their second purchase - useful for smaller stores building early loyalty.
- Add 'and subtotal is over £50' to focus on high-value overdue reorders where a retention offer is most worthwhile. …han £35 and at least one product is in the Pet Food category and subtotal is over £50
- Remove 'and at least one product is in the Pet Food category' to detect overdue reorder patterns across all consumable categories, not just food.
Badge preview
When this rule matches
When this rule does not match
Workflow
This rule includes workflow features that help your team act on flagged orders.
Good to know
- The 35-day threshold is fixed in the rule text and may not suit all feeding cycles (e.g., large bags last longer).
- The rule requires exact product repurchase - if the customer switches brands within the Pet Food category, the repurchase count for the new product may be zero.
- Guest checkouts are effectively excluded because they have no purchase history.
Frequently asked questions
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Why is the threshold set at 35 days instead of 30?A 35-day window accounts for typical monthly purchasing with a small buffer. Most pet food bags last about 30 days, so a customer ordering at 35+ days is slightly overdue. Adjust the number in the rule text to match your products' consumption cycle.
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Does this rule trigger on the overdue order itself, or before it?It triggers when the customer places a new order after the gap. The badge flags the arriving order as an overdue reorder - it does not send a reminder before the order is placed. For pre-order reminders, consider a marketing automation tool.
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What if the customer buys a different pet food brand this time?The repurchase condition checks the exact product. If they switch to a new product, that item's customer_previous_purchase_count may be 0 and the rule will not trigger. The rule is designed to detect repeat-purchase disruption on specific products.
Related rules
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