Many wine retailers offer a case discount at 12 bottles. Customers buying 6-11 bottles are tantalizingly close to the threshold but may not be aware of the saving. Without a flag, the order is fulfilled as-is and the upsell opportunity - which benefits both the customer and the store - is missed.
OrderBadger can identify wine orders that are close to case quantity so your team can reach out with a case discount offer.
Wine merchants and specialist drinks retailers who offer case discounts at 12 bottles and want to identify near-miss orders where a quick customer contact could convert the order to a full case.
How it works
Checks three conditions: total quantity must be 6 or more, total quantity must be less than £12, and every item in the order must be in the Wine category. This targets pure wine orders that are between half-case and full-case quantities.
Contact the customer before dispatch to let them know they are close to a case discount. Suggest specific wines to complete the case based on what they have already selected. Even an automated email at checkout can capture these conversions.
Rule template
Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.
Make it yours
- Change '6 or more' to '9 or more' if you only want to nudge customers who are very close to a full case - 3 bottles away rather than £6.
- If your case discount kicks in at 6 rather than £12, change 'less than £12' to 'less than £6' and lower the minimum accordingly.
- Remove 'and all products are in the Wine category' to also catch mixed wine-and-spirits orders that could be topped up to a case.
- Add 'and customer has 2 or more previous paid orders' to focus the upsell on returning customers who are more likely to respond to a case-deal suggestion. …y is less than £12 and all products are in the Wine category and customer has 2 or more previous paid orders
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When this rule matches
When this rule does not match
Good to know
- The rule uses WooCommerce's total quantity, which counts individual units. Wines sold as multi-packs (e.g., a 3-bottle gift set as one product with quantity 1) may undercount.
- The case threshold of 12 is a convention. If your case discount is at a different quantity (e.g., 6), adjust both boundaries in the rule text.
- Mixed wine-and-spirits orders are excluded because the 'all products in Wine' condition fails. Create a variant rule if you want to include spirits.
Frequently asked questions
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Why not flag orders with fewer than £6 bottles?Customers buying 1-5 bottles are further from the case threshold and less likely to convert. The 6-bottle minimum targets customers who are already committed to a significant wine purchase and are most receptive to adding a few more bottles.
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Does a 12-bottle order trigger this rule?No. The rule requires total quantity to be less than £12. A customer who has already reached case quantity does not need the nudge - they should already be receiving the case discount.
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What if I offer a half-case discount at 6 bottles?Adjust the lower boundary to start above your half-case quantity. For example, set it to 7 or more and less than £12 to target customers between a half-case and a full case.
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Can I use this for spirits or mixed drinks too?This rule requires all items to be in the Wine category. For spirits or mixed orders, create a variant rule that either includes additional categories or removes the all-Wine restriction.
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