How is this different from the high-value-first-order-review rule?

The existing high-value-first-order-review rule targets orders over £500 with a critical severity, Pass/Fail interaction, and a 4-hour SLA - it is focused on fraud screening. This rule targets a lower threshold of 250 with info severity and no interaction, focused on customer experience rather than risk.

Does the 250 threshold include shipping and tax?

Yes. The rule checks the order total field, which includes the full amount the customer is charged.

Will this fire for a customer who registered but never purchased before?

Yes. A registered customer with 0 previous paid orders is exactly who this rule targets - someone who created an account and is now making their first purchase.

Can I also include a loyalty programme sign-up in the welcome package?

Absolutely. The badge serves as a trigger for your team. What you include - welcome note, loyalty sign-up, discount code, or premium packaging - is entirely up to your fulfilment workflow.

How to add a personal welcome for high-value first orders in WooCommerce | Welcome + Review rule

The problem

A new registered customer making a large first purchase is signalling strong intent and trust. Without a flag, this order is processed routinely and the chance to make a memorable first impression - through a handwritten note, premium packaging, or a loyalty offer - is lost.

The solution

OrderBadger can flag high-value first orders from registered customers so your team can add a personal touch to the unboxing experience.

Who this is for

Any store that values customer lifetime value and wants to invest in the first experience for customers who arrive with a high opening order. Particularly effective for premium, lifestyle, and DTC brands.

At a glance

First-time registered customers only Threshold: order total over £250 Guests are excluded Badge: Welcome + Review (yellow) Category: review

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How it works

Checks three conditions: the customer must have zero previous paid orders, the order total must exceed £250, and the customer must not be a guest checkout. When all three are true, the order is badged and routed to the inbox for review.

Include a handwritten welcome note, premium packaging, or a first-purchase discount code for the next order. Consider adding the customer to a VIP onboarding email sequence to nurture the relationship.

Rule template

Plain English rule Customer has 0 previous paid orders and order total is over £250 and customer is not a guest checkout

Write this (or something similar) in the OrderBadger rule builder. The AI compiler turns it into executable logic automatically.

Make it yours

Adjust thresholds

Lower 'over £250' to 'over £100' if your average order value is lower and you want to welcome more first-time buyers with a personal touch.
Raise 'over £250' to 'over £500' to reserve the welcome treatment for your highest-value new customers only.

Add or remove conditions

Add 'and shipping is international' to focus the welcome experience on international first-time buyers who may need extra reassurance about cross-border delivery. …rder total is over £250 and customer is not a guest checkout and shipping is international
Add 'and distinct product count is 3 or more' to target new customers exploring your catalogue broadly, which signals strong intent. …rder total is over £250 and customer is not a guest checkout and distinct product count is 3 or more

Badge preview

Default: Welcome + Review

When this rule matches

New Registered Customer Over 250

Order total: £320.00 | Previous paid orders: 0 | Guest: no

Registered customer with 0 previous paid orders and order total of £320 - exceeds the 250 threshold. All three conditions met.

New Registered Customer Just Above Boundary

Order total: £250.01 | Previous paid orders: 0 | Guest: no

Registered customer with 0 previous paid orders and order total of £250.01 - just above the 250 threshold.

When this rule does not match

Returning Customer Over 250

Order total: £400.00 | Previous paid orders: 4 | Guest: no

Order total exceeds £250 and customer is registered, but they have 4 previous paid orders - not a first-time customer.

New Registered Customer Under 250

Order total: £120.00 | Previous paid orders: 0 | Guest: no

New registered customer but order total is only 120 - below the 250 threshold.

Guest Checkout Over 250

Order total: £300.00 | Previous paid orders: null (guest) | Guest: yes

Guest checkout with a total of £300 - the not-a-guest condition is not met, even though the value is high and there are no previous orders.

Workflow

This rule includes workflow features that help your team act on flagged orders.

Inbox

Yes

Good to know

Guest checkouts are excluded - they have no customer account for long-term relationship building. Consider a separate rule for high-value guest orders if needed.
The 250 threshold is in the store's default currency. Adjust the rule text to match your store's average order value range.
This rule does not assess fraud risk. For fraud screening on high-value first orders, use a separate review rule with an SLA and interaction buttons.

Frequently asked questions

How is this different from the high-value-first-order-review rule?

The existing high-value-first-order-review rule targets orders over £500 with a critical severity, Pass/Fail interaction, and a 4-hour SLA - it is focused on fraud screening. This rule targets a lower threshold of 250 with info severity and no interaction, focused on customer experience rather than risk.
Does the 250 threshold include shipping and tax?

Yes. The rule checks the order total field, which includes the full amount the customer is charged.
Will this fire for a customer who registered but never purchased before?

Yes. A registered customer with 0 previous paid orders is exactly who this rule targets - someone who created an account and is now making their first purchase.
Can I also include a loyalty programme sign-up in the welcome package?

Absolutely. The badge serves as a trigger for your team. What you include - welcome note, loyalty sign-up, discount code, or premium packaging - is entirely up to your fulfilment workflow.

How to add a personal welcome for high-value first orders in WooCommerce